ID	Code	Category	Description	Count	Subfolder
01	BRS	Brand Strategy Chiến lược thương hiệu	Strategic foundation documents and market positioning	4	01_Brand-Brief
					02_Market-Research
					03_Brand-Positioning
					04_Brand-Strategy-Document
02	BRI	Brand Identity Nhận diện thương hiệu	Visual identity system and brand assets	5	01_Logo-Design
					02_Color-Palette
					03_Typography
					04_Visual-Elements
					05_Brand-Assets
03	BRG	Brand Guidelines Hướng dẫn thương hiệu	Standards and usage rules for brand elements	6	01_Logo-Usage
					02_Color-Guidelines
					03_Typography-Guidelines
					04_Imagery-Guidelines
					05_Brand-Voice
					06_Complete-Brand-Manual
04	APP	Applications Ứng dụng thương hiệu	Real-world applications across touchpoints	7	01_Stationery
					02_Marketing-Materials
					03_Digital-Assets
					04_Packaging
					05_Signage
					06_Merchandise
					07_Environmental
05	PRS	Presentations Bài thuyết trình	Client-facing presentation materials	3	01_Initial-Concepts
					02_Refinements
					03_Final-Presentation
06	SRC	Source Files File nguồn	Original design files and resources	4	01_Logo-Source
					02_Design-Source
					03_Font-Files
					04_Stock-Assets
07	DLV	Deliverables Sản phẩm bàn giao	Final packaged deliverables for handoff	5	01_Logo-Package
					02_Brand-Guidelines
					03_Design-Templates
					04_Asset-Library
					05_Font-Package
08	RES	Research & Inspiration Nghiên cứu & cảm hứng	Competitive analysis and creative references	3	01_Mood-Boards
					02_Competitor-Analysis
					03_Reference-Materials
09	CLF	Client Feedback Phản hồi khách hàng	Client communications and approvals	4	01_Questionnaires
					02_Meeting-Notes
					03_Revisions-Requests
					04_Approvals
10	PMG	Project Management Quản lý dự án	Project documentation and administration	4	01_Contracts
					02_Timeline
					03_Budget
					04_Correspondence
11	LCH	Launch Materials Tài liệu ra mắt	Brand launch and rollout materials	4	01_Launch-Strategy
					02_Press-Kit
					03_Social-Media
					04_Internal-Launch
12	ARC	Archive Lưu trữ	Historical versions and rejected concepts	3	01_Rejected-Concepts
					02_Old-Versions
					03_Working-Files

Naming Convention

Element	Format	Example
Main Folder	BRANDING_[Client-Name]_[Year]	BRANDING_ABC-Corp_2026
Category Folder	[Number]_[Category-Name]	01_Brand-Strategy
Subfolder	[Number]_[Subfolder-Name]	01_Brand-Brief
File Naming	[Project]_[Type]_[Version]	ABC_Logo_v1.2
Date Format	YYYY-MM-DD	2026-03-07

Usage Guidelines

Status	Guideline
	Create all 12 main folders for each project Tạo tất cả 12 thư mục chính cho mỗi dự án
	Create subfolders as needed based on project scope Tạo thư mục con khi cần thiết dựa trên phạm vi dự án
	Use consistent naming convention across all files Dùng quy ước đặt tên nhất quán cho tất cả các file
	Keep folder structure organized and maintain hierarchy Giữ cấu trúc thư mục có tổ chức và duy trì phân cấp
	Archive completed projects with proper documentation Lưu trữ dự án đã hoàn thành với tài liệu đầy đủ

Branding Cost Analysis

Part 1: Brand Development Costs

Strategy, Identity, Implementation & Launch

Company Name

Period

Version

Executive Summary — Part 1

Total Brand Development Cost

₫0

Development Cost as % of Revenue

Part 1 Cost Breakdown

4 Categories

Section 1: Branding Cost Framework

1.1 Branding Cost Definition

Branding Costs encompass all investments in creating, developing, and launching a brand identity and market presence.

Part 1 Focus: Brand Development Costs (4 categories)

Part 2 Focus: Brand Management & Analysis (5 categories)

1.2 Brand Development Stages

Stage	Activities
Stage 1: Brand Strategy	Market Research, Competitive Analysis, Brand Positioning, Brand Architecture, Brand Strategy Development
Stage 2: Brand Identity	Logo Design, Visual Identity System, Brand Guidelines, Messaging Framework, Brand Voice & Tone
Stage 3: Brand Implementation	Website & Digital Assets, Marketing Materials, Packaging Design, Environmental Design, Brand Rollout
Stage 4: Brand Launch & Promotion	Brand Launch Campaign, Brand Awareness Advertising, PR & Communications, Content Marketing, Influencer Marketing

1.3 Development Budget

Budget Item	Amount
Total Development Budget
Actual Development Spend	₫0
Budget Variance	₫0

1.4 Development Timeline

Phase	Start Date	End Date	Duration	Budget	Status
Brand Strategy
Brand Identity
Brand Implementation
Brand Launch

Section 2: Brand Strategy & Research Costs Priority

Total Strategy & Research Cost

₫0

2.2 Market Research

Research Type	Vendor	Cost	Duration	Deliverables
Consumer Research
Market Analysis
Focus Groups
Surveys
Trend Analysis

2.3 Competitive Analysis

Analysis Type	Vendor	Cost	Duration	Deliverables
Competitor Audit
Market Positioning
SWOT Analysis
Differentiation Study

2.4 Brand Audit & Strategy

Service	Vendor	Cost	Duration	Deliverables
Brand Audit
Brand Strategy
Brand Positioning
Brand Architecture

Section 3: Brand Identity Design Costs Critical

Total Brand Identity Cost

₫0

3.2 Logo Design

Design Element	Designer	Cost	Revisions	Deliverables
Logo Concepts
Logo Refinement
Logo Variations
Logo Files

3.3 Visual Identity System

Design Element	Designer	Cost	Deliverables
Color Palette
Typography System
Iconography
Photography Style
Graphic Elements
Pattern Library

3.4 Brand Guidelines

Guideline Component	Designer	Cost	Pages	Deliverables
Brand Story
Logo Usage
Visual Standards
Messaging Guidelines
Application Examples

3.5 Brand Assets

Asset Type	Designer	Quantity	Cost per Asset	Total Cost
Business Cards				₫0
Letterhead				₫0
Email Signature				₫0
Social Media Templates				₫0
Presentation Templates				₫0

Section 4: Brand Implementation Costs Essential

Total Implementation Cost

₫0

4.2 Website & Digital Assets

Digital Asset	Developer/Agency	Cost	Timeline	Deliverables
Website Design
Website Development
Mobile App Design
Social Media Assets
Email Templates

4.3 Marketing Materials

Material Type	Designer/Printer	Quantity	Cost per Unit	Total Cost
Brochures				₫0
Flyers				₫0
Posters				₫0
Banners				₫0
Trade Show Materials				₫0

4.4 Packaging Design

Package Type	Designer	Cost	Deliverables
Primary Packaging
Secondary Packaging
Shipping Packaging
Labels & Tags

4.5 Environmental Design

Design Element	Designer	Cost	Deliverables
Signage System
Office Branding
Retail Environment
Vehicle Wraps

Section 5: Brand Marketing & Promotion Costs Essential

Total Brand Marketing Cost

₫0

5.2 Brand Launch Campaign

Campaign Element	Agency	Cost	Duration	Reach
Launch Strategy
Creative Development
Media Buying
Event/Activation
PR Campaign

5.3 Brand Awareness Advertising

Channel	Campaign	Duration	Cost	Impressions	CPM
TV
Radio
Print
Digital Display
Social Media
Outdoor

5.4 PR & Communications

PR Activity	Agency	Cost	Deliverables
Press Release Distribution
Media Relations
Press Kit Development
Media Events
Crisis Management

5.5 Content & Influencer Marketing

Marketing Type	Agency	Cost	Deliverables	Reach
Brand Content Creation
Brand Storytelling
Influencer Partnerships
Brand Ambassadors

Part 1 Summary