SAP S/4HANA Marketing Module
Customer Data Platform for Hotels
Unified Customer View
Comprehensive 360-degree view of hotel guests integrating data from all touchpoints including reservations, loyalty programs, preferences, and behavioral analytics for personalized guest experiences.
Data Integration Sources
PMS System
Booking Engine
CRM Platform
Loyalty Program
Email Marketing
Social Media
Guest Feedback
Web Analytics
Customer Segmentation
By Value
Segmentation based on customer lifetime value, average booking value, and revenue contribution. Identifies VIP, premium, and standard guests.
By Purpose
Classification by travel purpose including business travelers, leisure guests, event attendees, and group bookings for targeted marketing campaigns.
By Lifecycle
Guest journey stages from prospects, first-time guests, repeat customers, to loyal advocates. Enables lifecycle-specific engagement strategies.
By Behavior
Behavioral patterns including booking frequency, channel preferences, service usage, amenity preferences, and engagement levels for personalization.
Campaign Management
SAP S/4HANA MarketingCustomer Acquisition
Attract new customers through targeted multi-channel campaigns with personalized messaging and offers.
Customer Retention
Keep existing customers engaged with loyalty programs, personalized communications, and re-engagement strategies.
Revenue Growth
Drive sales and revenue through upselling, cross-selling, and promotional campaigns across all channels.
Customer Engagement
Build lasting relationships through interactive content, social campaigns, and community building initiatives.
Multi-Channel Execution
Content Marketing
Blog Articles
In-depth articles covering SAP best practices, implementation guides, and industry insights
Video Content
Tutorial videos, product demos, and expert interviews for visual learners
Guides & Tutorials
Step-by-step tutorials and comprehensive documentation for SAP modules
Infographics
Visual data representations and process flows for quick understanding
Content Calendar
2 Blog posts, 1 Social media campaign, Email newsletter
4 Video tutorials, 2 Infographics, Webinar hosting, Case study publication
Comprehensive guide release, Industry report, Customer success stories, SEO audit
SEO Strategy
Example Blog
A comprehensive guide covering planning, execution, and post-migration optimization for SAP S/4HANA. Includes real-world case studies and best practices from successful implementations.
Example Video
Learn how to create, manage, and optimize marketing campaigns using SAP Marketing Cloud. This tutorial covers segmentation, personalization, and performance analytics.