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We produced campaign assets for Le Labo's city exclusive event, capturing the essence of their unique fragrance experience.

Le Labo opens its doors to a select audience, offering an intimate look at their craft and dedication to quality.

We developed the system to showcase the natural ingredients that define each fragrance, highlighting their purity and origin.

The ingredients play a central role in the Le Labo story, each one carefully selected for its unique character and quality.

CAMPAIGNS

We developed the campaign strategy to communicate Le Labo's artisanal approach and commitment to handcrafted excellence.

We partnered with Le Labo to create authentic moments that resonate with their community and celebrate their unique identity.

We captured the delicate process of rose harvesting in Grasse, documenting the tradition and care that goes into each petal.

The rose harvest represents the heart of Le Labo's commitment to natural ingredients and time-honored techniques.

We captured the Le Journal publication, a curated collection of stories and insights from the Le Labo community.

A few years ago, Le Labo launched their journal to share the stories behind their fragrances and the people who create them.

051/
LE LABO
Year
2015 - Present
Team
Creative, Development, Strategy
Program
Brand Partnership
Service
Full Service
BRIEF
Our partnership with Le Labo was established in 2015, marking the beginning of a long-term collaboration focused on elevating their digital presence and brand experience.
Working closely with the founders, we developed a methodical approach to brand storytelling, product photography, and digital commerce that honors their artisanal craftsmanship.
Our ongoing role continues to evolve, supporting Le Labo's expansion into new markets while maintaining the authentic, handcrafted essence that defines their brand.
Creative Direction
Brand strategy, visual identity, and creative campaigns that capture the essence of artisanal craftsmanship.
Photography & Production
Product photography, lifestyle campaigns, and editorial content production for digital and print.
Digital Experience
E-commerce platform development, web design, and digital strategy for seamless customer experiences.
Email
Sign Up
Online
Instagram LinkedIn
© 2011-2026
All projects completed with excellence

MISC.

We composed a musical score for Le Labo's fragrance lab experience, blending ambient sounds with subtle melodies to enhance the sensory journey.

We were invited to write an original composition that would play throughout their flagship stores, creating an immersive atmosphere for customers.

DISCOVERY

We began the transformation by immersing ourselves in Le Labo's world, visiting their stores and experiencing their unique approach to fragrance.

In order to fully understand their brand essence, we spent time with their perfumers and observed the meticulous craft behind each scent.

ECOMMERCE

We led the redesign of Le Labo's ecommerce platform, creating a digital experience that mirrors the intimacy of their physical stores.

We worked closely with their team to develop a custom shopping experience that emphasizes personalization and craftsmanship.

We collaborated on hand-painted murals for Le Labo's flagship locations, creating unique visual identities for each store.

Every year since 2019, we've designed new murals that celebrate the local culture and community of each store location.

WEALTH GOD SIGNATURE

SIGNATURE PREMIUM CHEF'S CHOICE

Our most prestigious dish, crafted with the finest ingredients and traditional techniques passed down through generations.

DISH DETAILS

Preparation time: 45 minutes. Serves 2-4 people. Contains premium ingredients sourced locally.

ACCOR CERTIFIED
CHEF APPROVED
ACCOR RESTAURANT

FIVE PATHS COLLECTION

Discover our signature collection of five prosperity dishes

比干
柴荣
关公
赵公明
王亥
FIVE PATHS TO PROSPERITY
ACCOR RESTAURANT
西

GUAN GONG

A masterpiece of culinary art representing the western path to prosperity. This dish embodies strength and honor.

INGREDIENTS

Premium beef, seasonal vegetables, secret sauce blend, aromatic herbs

ACCOR RESTAURANT
1%

118

COMPLETE SET PRICE

FIVE PATHS SET

Complete collection with 118 pieces

Classic Set

Premium Set

Deluxe Set

Family Set

Party Set

Tasting Set

Chef's Set

ACCOR RESTAURANT

BUSINESS MODEL

MODEL
Restaurant Business Model
3 Space Types

3 Parallel Space Models

1

Fine Dining Experience

Premium tasting menus
Chef's table events
Elevating culinary culture to mainstream appeal
2

Casual Dining Space

Pop-up concepts
Social dining experiences
High traffic × trendy dining concepts
3

Cultural Food Heritage

Traditional recipes
Collaborative menus
Extracting culinary IP from traditional cuisine

Key Concepts

Fine Dining
Premium restaurant experience featuring multi-course tasting menus, chef's table events, and exclusive culinary presentations.
Pop-up Concepts
Temporary dining experiences in high-traffic locations designed to test new concepts and create buzz.
Cultural Heritage
Traditional culinary practices and recipes that form the foundation of authentic dining experiences.

BUSINESS MODEL

Restaurant Business Model
Solution Framework
Complete pathway to reach young audiences and monetization strategy

Concept

Focus on precise culinary niche

Launch

District-wide activation
  • Signature installations + pop-ups
  • Full district brand presence
  • Zero upfront investment model

Convert

Trend & Experience & Culture
  • Trendy appeal attracts attention
  • Experience meets customer needs
  • Culture elevates perceived value

Traffic

Menu drives experience

Reinforce

Experience enhances menu

Solution Terms

Concept Development
Strategic process of identifying and refining unique culinary positioning that resonates with target audiences.
District Activation
Comprehensive brand presence across an entire commercial district through installations, pop-ups, and visual identity.
Experience Design
Crafting memorable dining moments that combine trend appeal, customer needs, and cultural storytelling.

BUSINESS MODEL

Restaurant Business Model
Value Logic
High-traffic location
×
Trendy menu items
=
High brand awareness
×
Revenue streams
Experience focus
×
Menu creativity
=
High conversion rate
Cultural depth
=
Premium positioning
Additional gains: Premium reputation + Loyal customers ← Economic results
No.11
LOTUS BASE
莲花底座
FuFuTieTie MINI Temple

LUCKY COMMODITIES

福气商品
精选餐厅特色商品系列
No.15
AMULET
护身符

Accessories

配饰系列
No.30
FRAGRANCE HANGING
香挂
No.23
DATA CABLE PENDANT
DATA线挂件
No.33
KEY CHAIN
串签

Stationery

文具系列
No.41
BOOKMARK
书签
No.58
MINERAL INK
矿石墨水
No.59
COLORED LEAD
彩铅
No.5
THEME DESK MAT MANUAL
主题桌垫手册

Lifestyle

生活用品系列
No.18
LUCKY CHIPS
幸运筹码
No.60
PAT PAT LAMP
拍拍灯
No.4
MINI WOODEN STAKE
MINI木桩

Collectibles

收藏品系列
No.5
SONIC CAR
松松
No.12
BOTTLE CAP TREASURE FIGURINE
瓶盖宝耳露露手办
悟
福

We defined the look and feel...

After studying the boutique experience...

We translated the product personalization program...

One of the hallmark moments...

We provided ongoing production...

We are proud to say that for the past 6 years...

We photographed the souls behind the world of Le Labo.

As part of our location documentation...

We shot photography for the Le Labo boutiques...

We've traveled around the globe...

3-Year Roadmap

PHASE 01
Foundation
Platform development
PHASE 02
Launch
Beta testing
PHASE 03
Growth
Market expansion
PHASE 04
Partnerships
Strategic alliances
PHASE 05
Scale
Infrastructure scaling
PHASE 06
Optimization
Process refinement
PHASE 07
Innovation
New features
PHASE 08
Diversification
New verticals
PHASE 09
Maturity
Market leadership
PHASE 10
Sustainability
Long-term viability
PHASE 11
Expansion
Global reach
PHASE 12
Excellence
Industry standard
Three-year strategic roadmap outlining key phases of development, launch, and growth across the EdTech ecosystem.
Each phase represents critical milestones in building a sustainable and scalable education technology business.

Revenue Streams

Education Consulting
PRIMARY REVENUE
Strategic planning, curriculum development, institutional transformation, faculty training
Cloud Infrastructure
RECURRING REVENUE
Platform hosting, data management, security services, technical support
Learning Platforms
SUBSCRIPTION REVENUE
Course licenses, content libraries, assessment tools, analytics dashboards
Diversified revenue model combining consulting services, infrastructure solutions, and platform subscriptions.
Three complementary streams create a resilient business model with balanced risk and growth potential.

Framework & Infrastructure

LEARNING MANAGEMENT
DATA ANALYTICS
CLOUD HOSTING
SECURITY LAYER
Technical infrastructure built on scalable cloud architecture with integrated learning and analytics components.
Four core components work together to deliver robust, secure, and data-driven education solutions.

Partner Ecosystem

Strategic partnerships with leading educational institutions, technology providers, and content creators.
Collaborative ecosystem amplifies reach and enhances value proposition across all market segments.

Brand Positioning

Brand positioning emphasizes innovation, reliability, and educational excellence across all touchpoints.
Visual identity and messaging reinforce commitment to transforming education through technology.

Closing Statement

EdTech Business Model — Education × Consulting × Cloud

Education Tech Ecosystem

Education Tech

  • Online Learning Platform
  • Course Management
  • Student Analytics
  • Certification System

Management Consulting

  • Strategy Development
  • Process Optimization
  • Change Management
  • Performance Metrics

Finance & HR Cloud

  • Financial Planning
  • HR Management
  • Payroll Processing
  • Compliance Tracking

3-Year Roadmap

1

Foundation

YEAR 1 | Q1-Q4
  • Platform Development
  • Core Team Building
  • Initial Market Entry
  • Beta Testing
2

Growth

YEAR 2 | Q1-Q4
  • Market Expansion
  • Feature Enhancement
  • Partnership Development
  • Revenue Optimization
3

Scale

YEAR 3 | Q1-Q4
  • International Expansion
  • Advanced AI Integration
  • Enterprise Solutions
  • Brand Leadership
4

Maturity

YEAR 3+ | ONGOING
  • Market Dominance
  • Innovation Lab
  • Ecosystem Expansion
  • Strategic Acquisitions

Revenue Streams

Education

100% REINVEST
  • 1
    Course Sales
    Individual and corporate training
  • 2
    Subscription Model
    Monthly and annual access plans
  • 3
    Certification Fees
    Professional credentials
  • 4
    Content Licensing
    B2B educational materials
  • 5
    Platform Reinvestment
    Technology and content development

Enterprise

CONSULTING
  • 1
    Strategy Consulting
    Business transformation projects
  • 2
    Implementation Services
    System integration and deployment
  • 3
    Ongoing Support
    Retainer and maintenance contracts

Tools

100% PROFIT
  • 1
    SaaS Subscriptions
    Cloud-based tools and platforms
  • 2
    API Access
    Developer integrations and licensing

Touchpoint Ecosystem

Central Platform

Digital

  • Web Platform
  • Mobile App
  • Email Marketing
  • Social Media

Partners

  • Universities
  • Corporations
  • Resellers
  • Affiliates

Support

  • Live Chat
  • Help Center
  • Community Forum
  • Phone Support

Events

  • Webinars
  • Conferences
  • Workshops
  • Trade Shows

Framework & Systems

Framework & Library

Content Management System
Learning Path Builder
Assessment Engine
Resource Library

Reporting System

Real-time Analytics
Performance Dashboards
Custom Reports
Data Export Tools

AI Legal Query

Compliance Checker
Document Analysis
Risk Assessment
Regulatory Updates

Verification System

Identity Verification
Credential Validation
Blockchain Certificates
Audit Trail

Partner Ecosystem

Academic Partners

University A
University B
Institute C
College D

→ Content Co-creation

→ Research Collaboration

→ Student Access Programs

→ Faculty Training

Corporate Partners

Company A
Company B
Enterprise C
Firm D

→ Enterprise Licensing

→ Custom Training Programs

→ Talent Development

→ Co-marketing Initiatives

Technology Partners

Platform A
Tool B
Service C
Provider D

→ API Integration

→ White-label Solutions

→ Infrastructure Support

→ Joint Development

Brand Positioning

Value Proposition

1

Innovation Leadership

Cutting-edge AI technology, Advanced analytics, Continuous platform evolution

2

Comprehensive Solutions

End-to-end platform, Integrated ecosystem, Scalable architecture

3

Quality Assurance

Expert-curated content, Industry certifications, Proven methodologies

Competitive Advantage

1

Market Differentiation

Unique AI capabilities, Proprietary frameworks, Exclusive partnerships

2

Customer Success

Dedicated support, Measurable outcomes, Long-term partnerships

3

Ecosystem Network

Strategic alliances, Global reach, Industry influence